What’s it costing you not to do this?
If you’re a beginner at all this, and feeling a bit like a bunny in the headlights – Facebook Live for Beginners is the ultimate guide for you.
Facebook Newsroom reports that people watch a live video three times longer than a static pre-recorded video. And the reach for live posts is 10 times more than normal posts. For Free.
Did I mention this is free promo for your business right now?
And if you go live on your Facebook business page, which is public, you can reach a larger potential audience than just the people who like your page. For nicks, for nothing, nada.
NOTE: Recently updated for new Facebook Live features such as interviewing another person (with instructions), and sharing your screen from your desktop.
Not sure how to ‘go live”? Here’s a little tutorial video for how to go live on Facebook if you’re not sure how.
If you are new to this, or even if you’ve done a few live posts already, here are some things you might not be aware of that a Facebook live newbie needs to know. Get up and running sooner than later, and lose the fear of the technology.
1. There’s a lag before people know you are ‘live’
You press the blue GO LIVE button and you’ll see it’s trying to connect…then…..crickets. This is normal. It takes a while for people to know you are there. They’ll get a notification in the newsfeed.
It might seem awkward, but you can make small talk or introduce yourself for a little while until people start watching.
I highly recommend you are smiling at the camera before it connects so when you are live you are looking awesome and people feel welcome. I don’t know about you, but my resting/waiting face is not my welcoming face!!
2.This is also the case during your live broadcast.
People might comment on the things you say, but you won’t see the comment for 15-30 seconds.
This can mean one of two things:
- You’ve moved on and a comment takes you back to your previous point. This happens all the time and is absolutely okay. If you are encouraging people to get involved, this is going to happen.
- Wait until the comments come through which means you are saying mostly nothing while you wait. This is okay too. Especially if you are waiting on a response to a specific question.
Struggling for things to take about? Here’s at 21 to get you started.
3. You might go sideways
Sometimes, wether it’s a Facebook glitch, your phone settings or some astrological influence, you might end up sideways.
Almost everyone I know did this at the beginning. And like a right of passage, we all made it through to the other side. People happily lol’d and said “you’re sideways Jenny.”
No biggie, seriously. Finish the live, delete the post and start again. SOMETIMES I have seen people rotating their phone during a live, but I get this message if I attempt it:
UPDATE: If you’re not sure you can go live in Landscape do this:
Click into a new post and click go live – rotate to landscape and if the screen rotates, you’ll be right as rain in landscape:
At the time of writing this blog when I was going to take some screen shots of me sideways, I realised my account has been updated and I can now go live in landscape. Happy days.
The main difference is how the recording looks – side bars or not.
4. It seems to be temperamental with the WiFi
You might constantly see this:
YOUR CONNECTION IS WEAK
Painful isn’t it? Solutions include:
- Move to another part of the house/office where the signal is better
- Go to another location altogether that has a stronger WiFi (but then you’re going live in public and that’s not always going to be the right thing to do)
- Turn off the wifi on your phone and use your mobile data. Careful of the costs, and turn your wifi back on as soon as you’re done. I do this every time now, as the wifi issue was driving me crazy
5. You can do it from your desktop as well as your phone
Some lucky humans can go live from their desktop on Facebook as well as their phone. Alas I am not one of them.
This works on Google Chrome, and although it might be super convenient, it doesn’t solve the wifi issue and can be glitchy and annoying. See if you can do this from a strong wifi signal and bob’s your uncle.
6. If you want to practice like no one’s looking you can
If you want to practice using the feature you can always choose to go live on your personal profile and change the audience to ‘only me.’ This gives you a chance to dance like no one is looking.
See if your camera angle is right, the light is on your face, you’re easy to hear etc.
Not sure how? Check out the short video tutorial at the top of the blog.
7. You might get interrupted
Even if you remember to press Do Not Disturb on your phone (which stops calls and texts), you’ll still get Facebook notifications, and even Messenger messages unless you turn the app notifications off too.
But DON’T stress!
Don’t worry if hubby sends you a fruity message, or your girlfriends are fond of sweary notes – no-one can see them but you. Ignore. They will go away before you know it, and your viewers didn’t even notice!
8. If you don’t like the result you don’t have to post it on the page/group/profile
Even if people saw you live, and lucky them if they did, you don’t have to post it to the page permanently.
I have done this a couple of times when I felt I didn’t get my message across properly. And in one I sounded super grumpy, so I deleted and did it again.
<<<<You can delete it like this.
9. Your words might appear backwards
Don’t try to share words on a whiteboard or posters – they might be backwards.
Facebook has reported that this is because of settings on our phones, but it seems pretty universal. On investigation, SOME Facebook accounts (again, alas not mine), when you are live, click the wand icon at the top of your screen and you might see you can flip horizontally and voila! Words the right way round.
It’s because we are mostly using the forward facing camera.
After you click the magic wand on your live broadcast screen in the top right, you can then click ‘horizontal flip’ so your words are the right way round
Not sure what to be talking about? Here’s how to clarify your message in just one sentence.
What’s fantastic about this feature is you can bring someone else on camera. No apps required unless you want some fancy stuff like your names, business names or logos on the screen at the same time.
You might do this for a few reasons:
- for them to share their expertise
- to share their testimonial
- use them as a case study
- have fun!
Here’s how to do it and look like a superstar. (Here I am interviewing Rebecca Carroll-Bell The Everyday Mediator.)
>Both be on your phones
>Have your phones in the same orientation (landscape or portrait)
>Get them to click into the live post (I find tagging them in the description makes sure they see the exact place to go, and there’s no confusion about where you are actually going live)
>You’ll see them watching and can invite them onto camera (click their profile picture and you’ll see you can invite them)
>Remember there is a lag, and this always takes a couple of minutes
Sharing Your Screen on Facebook Live
What an awesome feature – imagine using free technology to share your screen for webinar-like live broadcasts. Training and building your team, live Q&A etc. Go to your Chrome browser, open your Facebook page and click ‘start live broadcast’ where you normally post. Here’s the screen where you can choose the magic stuff – including going live in a group.
Over to you
Facebook Live is a great FREE feature that can bring you an audience you wouldn’t otherwise have. It can connect you with people who already ‘know’ you online, but in a better way. Letting people get to know like and trust you is important for growing your business, and this is a fantastic way to do it.
Would you like to know more about how to craft powerful video messages, set up on a budget to create high impact social videos for your business marketing and more?
No more random acts of video! Go ahead and grab 5 Steps From Unsung To Unstoppable With Facebook Live so you can make the most of this awesome tool, and be a live legend!