If you’re not using video already – what’s stopping you?
It’s not a question of IF but WHEN and HOW you use video for your business marketing. But let’s get it right – don’t wing it. Share content that your clients (existing and potential) will love and share with these video content ideas.
Your Video Marketing Content Made Easy
If you need video content ideas but don’t know where to start, let me help you with a choice of 21 videos (at least) that will get your audience clicking for more.
Choose the top four that work for you, and there’s a month’s worth of one-a-week video to share with your online audience.
Stop looking like a deer in the headlights. You CAN use video for your business.
I want you to lose the fear of video marketing. Video helps your clients get to know and love you and your message. It makes them more likely to buy your product or service. People have an emotional response to video that they don’t have to words on a page. It’s the next best thing to meeting you in person (and for the introverts – the BEST thing!)
And then there are amazing statistics such as:
- Facebook video posts get 30% more reach than text/photos alone
- 78% people online watch videos each week and 55% watch video every day
- Using the word ‘video’ in and email subject line increases people opening the email by 65%
- Having video on your website will increase time people stay on there by 2 minutes or more (which is excellent for your Google love)
Still Shaking With Fear?
If you have a paralysing fear of video marketing for your business, it’s for one (or several) of the following reasons:
You’re waiting to lose 5kg. You want your hair and makeup done professionally. You want to fix your teeth, have a fake tan, get Botox, lip fillers, fake eyelashes.
You think your message isn’t good enough, others have already said it – ‘who’s going to want to see mine?’
Then there are the introverts – ‘I can’t get online – people will see me!’
Or you just feel so nervous you can’t make yourself do it.
The biggest hairiest reason people have a fear of video marketing?
Re-using your about me blurb
So I know you’ve had a crack at writing your about me blurb, but to have to redo it every time you start up or edit a profile is a pain in the backside, not to mention time consuming, so follow these easy steps and save some time.
- Set up a word document, get your about me blurb on there from wherever your favourite one is (because often we have more than one version across social media profiles). If you are starting from scratch you can follow this simple little template to get your started.
2. Check the word count (highlight it and check word count in tools menu)
3. Make headings for each of the social media platforms you are using
4. Check your optimum profile length for your chosen social media platform (using the infographic)
5. Make multiple copies of your blurb in your word doc under the social media platform headings you created
6. Edit your about me blurb one at a time for each platform then go to each profile and copy and paste it in.
Job done and dusted. Save your document. If you decide to update your about me page on your website be sure to edit it here first so you can update all your other platforms too. It will save you heaps of time and pain in the future.
I know you’re thinking you can’t do video marketing for your business because you’re just too nervous. You feel paralysed. You hate public speaking, you don’t want to hear your own voice, you don’t like how you look. You have a tight feeling in your chest, clenched fists, shoulders and neck in a knot. Am I close?
Well, not only am I going to convince you to give it a go, but with my nerve busting tips, you’ll be unstoppable.
Video Marketing is Key to Your Online Presence
You’re familiar with the stats, you see the competition getting out there – but where do you start?
Ever watched a video and pressed stop because the content wasn’t anything like the tile? Or the presenter rambled or didn’t get to the point? Well here’s a simple video marketing tip that will help you stand out from the crowd.
Get sweaty palms thinking about standing in front of the camera? Just weak at the knees imagining saying something to that little black dot on the top of your computer? You’re not alone, and there are ways to make sure you have calm nerves to get that video done today!
Take a big deep breath to calm nerves
– right down in the bottom of your lungs. Yes, you might look like a bit of a weirdo but nerves are your body’s way of getting you prepared to run away from or have the fight of your life with some perceived threat – in this case staring at the camera and speaking. Taking a deep breath signals your brain to release feel good hormones so your heart rate can go back to normal, your breathing can normalise, and you can get on with what you are doing without feeling panic stricken
You MUST have a script, you need to know what you are going to say. Don’t wing it, it might only take you an hour to get a script together, and it guarantees you are camera confident. It’s as easy as writing down what you want to say, SAY IT OUT LOUD to see if it makes sense and you feel okay saying it (use your iphone/android voice recorder, it is an awesome tool) and tweak it as you go
This is a must do – if you want calm nerves this will make you confident in your words, and make your body language say “listen to me I know what I am talking about.” Do it in the car when you are driving, in the shower, when you’re doing the dishes, vacuuming, drying your hair or on your voice recorder – however you do it, just do it because it makes all the difference to your confidence. The more you rehearse the less rehearsed you sound – true story!