You’ve started a business, you think it’s pretty awesome. You feel as excited as a teenager whose boyfriend has a car. But when someone says ‘what do you do?’ you seem stuck for words. Or you ramble and sound either apologetic or simply the same as everyone else.
How can you easily answer the question ‘What do YOU do?
Without the clarity to give the answer to that question, and owning those words, your video content will not hit the mark.
This clarity also has a huge benefit to your social media generally, your networking, even guest speaking.
Here’s five ways to clarifying what you actually DO when someone asks you that question so your videos are clear and to the point, and you feel bloody amazing.
Speak it out
If you imagine we are having a conversation, and we have around two minutes each, what are you going to tell me? Set and timer and give it a go. It really works. You’ll find you get on a roll, the words start to flow and you’ll find some real gems in there.
I recommend you record this one so you can hear those words back and pick the ones you really feel match your personality, brand, business.
Go back to your about pages
What did you write on your website? How about your social media profiles? You wrote those words for a reason, so go back now and read them outloud. Do they fit? Change them up, or use as is. They might just need a little refuelling to bring them up to scratch.
Tell a story
What if you didn’t say “”I am a wellness coach” or “I am a whatever”?
How about we tell a story?
I’ve been doing this in my workshops as my introduction, so here’s mine as an example:
What do you do Jenny?
It all started with the contract that ended all contracts. A corporate L&D consulting role on a major change project 3.5 years ago. A 25 year career brought to an end. Spending time with more arseholes than I had ever met in one place at a time. A whole colony of arseholes.
The money was awesome of course, loads of cash coming in. But soleless horrible humans on the project, and full time hours, had a huge impact on me and the three teenagers I had to raise alone, and I was struggling. So all round a pretty shitty time. And I thought never again. Ever.
I left that corporate gig and I retreated to my bed. I decided I just wanted to take it easy, do something I found fun and have a break. I took up copywriting, and I was pretty good at it, got a few good gigs and the money was flowing again. BUT, there was that thing in the back of my mind that ‘this is not you, you can do more than this, help more people, live bigger…’
And I realised how desperately I missed being with an awesome bunch of people, delivering programs that made a difference, affected change in them. I’d been grieving the loss of my L&D career, but realized I wanted desperately to own that expertise. Built over almost 25 years, I wanted very much to have it back and share it with others. But not like the old days, this time with people also building their business. Perhaps struggling with confidence to get their mesage out there. Confidence I can share and teach.
I knew what I wanted to do, and it was super powerful and energizing.
So after a 25 year career as an L&D Consultant, creating audience-focused programs, and powerful presentations to develop people, I bring the system and process needed to make video marketing effortless, simple and NOT scary for my clients.
What do you think? Does it explain what I do it a better way than saying “I’m a video marketing strategist”?
Run it by a business buddy
Call a business buddy and ask them to listen to you for 2 minutes – see how they react to your core messages. Do they think you are living that message? Do they feel the way you’d like a prospective client to feel? Change it up if you need to, even send it to them as a document first then give them a call (way more powerful to say it than just write it).
Do a free writing/speaking activity
This is the equivalent of curing writers block. If you honestly can’t decide what to say, just speak into your voice recorder, google docs to record your words in text, or even a video.
Start speaking and keep going until you start getting to the nitty gritty of what it is you do and WHY (have you seen Simon Sinek’s Ted Talk on this? It’s definitely worth a look).
Over to you
If you’re a business owner struggling to get your message out there on video and not sure where to start – grab my free video training (15 minutes) including five steps to create videos for your business. I’d love to see you shine online and grow your business and your bottom line.
Are you ready to be a video superstar? Or would you still rather poke yourself in the eye with a stick? Being the MacGyver of video confidence means you use what’s at your disposal to solve a problem. You get inventive to get yourself out of your current situation (for him usually one of life and death, thank goodness we’re only talking about videos), and into one where you are front and centre representing your awesome brand.
Here are my top tips for conquering those nerves and feeling fabulous about how you look and sound on camera, so you can enjoy superstar video confidence.
I regularly ask in business groups ‘what’s stopping you?’ What pops into your head that split second before you decide that, no, today is not the day for videos? I can’t go live today because… I have asked this question of thousands of female entrepreneurs, and the responses are always pretty similar. We can’t stand the way we look and sound on video, we don’t know how to do it well, and we are not sure what we would say anyway. It might be one or more of these factors that’s stopping you.
Because no-one deserve sweaty palms, and we all deserve to feel fantastic and grow our people, profile and profit!
The Audience Is Key
I’ll let you in on a secret – no amount of fancy tech or gadgets will make up for poor messaging in your videos. Once you’ve nailed your message, both for your business and individual videos, the rest is easy to learn. Loads of people have jumped on the video band wagon without a thought to what they really want and need to say, and who they are saying it to. You on the other hand are going to focus on what’s right in front of you.
If you don’t know who you are talking to how will you know what to say?
The benefit to being audience focused don’t stop there. Focusing your energy and vibes outwardly to your audience is a great way to cure nerves as well. You can’t be thinking about yourself when you are truly audience focused.
So give some thought to who you want to serve? What do they need from you? What are their common questions and concerns? This will set you up with a little content plan
Plan Your Video Content
You aren’t an actor learning lines, you’re an expert in your field and your video content will show it. But what are you actually going to SAY? What would a kickass female MacGyver do? OWN your expertise! Stop hiding what you are truly good at under your handbags. Rely on it, use it, share it. It will bring you more confidence than you know.
I know it can be scary, but spending some time deciding on the outcome you’re looking for will pay dividends. Go back to the ideas you wrote down in the last section and start planning them. Pick one of the ideas and try it on for size. Is it something you can say without any effort? Do the words flow? Then do that one first.
Planning each video is as simple as writing a few dot points that you want to say, and having a video title that describes what it’s all about.
Use Your Voice
Getting used to the sound of your own voice is critical to video confidence. No-one likes how they sound. I promise. BBC Future shared a video that explains it a little more, but essentially we hear it differently as we speak compared to hearing it back. And the cringe is real.
But it’s your best tool and it’s free. You get used to it – we’ve been listening to you for ages and haven’t run screaming for the hills or put noise cancelling headphones on, so don’t sweat it.
Saying your video intro and key points out loud is super important for sounding conversational, and to the confidence in your delivery. You don’t need a teleprompter. This is your message, your business. And you can tell when someone is relying on reading the notes on a screen just off camera. If you’re not media trained I wouldn’t recommend it.
So, back to your voice. If you don’t know what to say, start with your voice recorder on your phone. This little tool is easy to use and free. Say your introduction – now play it back – did it sound authentic, which words if any did you stumble over? Are there important words you want to include and you forgot to say them?
Write down what you want to say, or just start speaking, whichever floats your boat, then do it again, and again, and again if you have to until you feel 80% okay with it, then move on.
Prepare Your Environment
Don’t wing it. Walking the dog and going live when you’re juggling a coffee and the dog lead is not the prime time to go live or record a video. Set up some space in your office. A chair, a neutral coloured wall, a pot plant, maybe a shelf with some branded colours on it. Stuff you already have! This way you don’t have to think about it every time.
Shed some light on your lovely face, make sure you know where to look at your smartphone so you’re looking at the lens of the camera, and away you go. Bonus points to having the phone at eye level so it feels even more like we’re having a conversation.
You’ll look better on camera, and you’ll feel great about the content you create.
Don’t stress over the details. Just choose and outfit you feel good in (remember most of the time we only see chest up), whack on a bit of lippy and away you go. If you like spending time getting ready with hair and makeup, then do it. If you don’t, then don’t. Be yourself.
Breath through any nerves, and start speaking. Just starting will help your confidence. I promise. A standard introduction helps enormously for this. Need more confidence tips for presenting? Read more about it here
Over To You
Now it’s you turn to put these tips into practice. You can do it. Be your own MacGyver and use what you have at your disposal to build that video confidence you need to grow your business. As they say in the classics, rip it off like a bandaid. Before you know it, you’ll feel really great about your videos. Everyone gets better, I don’t know anyone who gets worse!
If you’d like some more support, please download my free video training and tutorial that takes you through fives steps to set up for successfully implementing video marketing in your business to grow your people, profile and profit. You can grab it here.