We love a planner – online, hardcopy, on the wall. Wherever really. And we spend ages with our coloured highlighters and our erasable pens…so WHY CAN’T WE STICK TO IT??? How can we create a social media plan we can stick to?
I have seen so many posts lately about consistency. That I have to be consistent on social media. That consistency will make all the difference to my social media profile. Well I think it’s a fallacy myself, as life happens. So how can we create a plan that at least gives us an outside chance of getting ‘it’ right 80% of the time?
Here’s my method for setting up a strategy and content plan for social media that you can stick to.
Set your outcomes/intentions.
What do you actually want to achieve in the time frame you are giving yourself? What does the end game look like? More leads each week? Higher engagement in your Facebook group? Sales of your book?
Whatever it is, make sure it’s clear to you so you know what you’re planning FOR.
It’s fun writing social media content and creating videos (YES it is!), but is it actually growing your business? This way you are being strategic with your end game in mind rather than just creating posts for the sake of it. You’re much more likely to stick to it if you’re seeing results!
Have little kids and work from home? Is it really likely you will get a blog a week out with a video to match and the social media scheduled for multiple platforms??
Be kind to yourself and be realistic.
Set yourself up to win, not feel like you’re losing the social media game. Set small goals for what you can achieve, see how you go, then maybe set some bigger ones as you get better at all this. If you’ve been in this game for ages, you’ll know what I’m talking about.
Run your own race
If you’re not sure what that should be ask around for a great business coach, but do your absolute best not to rubber neck at what everyone else is doing, as that’s time you could be spending on your own stuff and helping clients who need you.
Don’t compare, don’t copy, don’t worry. Do YOUR thing.
Include your core social platforms
The rest can come later
Go back to that strategy, the outcome you wanted to achieve – which platforms are you going to focus on? They require different engagement, posting at different times of day, different video lengths and descriptions. Don’t try and do it all – it will blow your tiny mind
Pick content you’ve already created
What? No new content?? Here’s why this works and will save you loads of time and less hair puling.
If you’ve already created blogs, use them again, REFUEL them and get as much juice out of those suckers as you can. Tweets, quotes, facts, questions, videos and live broadcasts all come from your blogs, so make the most of them and save yourself time and energy
Over To You
If you want to grow that incredible business of yours, you really need to be using video to market it. Whether that’s in social media posts, blogs, emails, client messages or more. Don’t stress if you’re not sure where to start. Go ahead and download my free video marketing kickstarter training – How To Create Videos For Your Business. Its a 15 minute commitment that will make a huge difference xx
Are you ready to be a video superstar? Or would you still rather poke yourself in the eye with a stick? Being the MacGyver of video confidence means you use what’s at your disposal to solve a problem. You get inventive to get yourself out of your current situation (for him usually one of life and death, thank goodness we’re only talking about videos), and into one where you are front and centre representing your awesome brand.
Here are my top tips for conquering those nerves and feeling fabulous about how you look and sound on camera, so you can enjoy superstar video confidence.
I regularly ask in business groups ‘what’s stopping you?’ What pops into your head that split second before you decide that, no, today is not the day for videos? I can’t go live today because… I have asked this question of thousands of female entrepreneurs, and the responses are always pretty similar. We can’t stand the way we look and sound on video, we don’t know how to do it well, and we are not sure what we would say anyway. It might be one or more of these factors that’s stopping you.
Because no-one deserve sweaty palms, and we all deserve to feel fantastic and grow our people, profile and profit!
The Audience Is Key
I’ll let you in on a secret – no amount of fancy tech or gadgets will make up for poor messaging in your videos. Once you’ve nailed your message, both for your business and individual videos, the rest is easy to learn. Loads of people have jumped on the video band wagon without a thought to what they really want and need to say, and who they are saying it to. You on the other hand are going to focus on what’s right in front of you.
If you don’t know who you are talking to how will you know what to say?
The benefit to being audience focused don’t stop there. Focusing your energy and vibes outwardly to your audience is a great way to cure nerves as well. You can’t be thinking about yourself when you are truly audience focused.
So give some thought to who you want to serve? What do they need from you? What are their common questions and concerns? This will set you up with a little content plan
Plan Your Video Content
You aren’t an actor learning lines, you’re an expert in your field and your video content will show it. But what are you actually going to SAY? What would a kickass female MacGyver do? OWN your expertise! Stop hiding what you are truly good at under your handbags. Rely on it, use it, share it. It will bring you more confidence than you know.
I know it can be scary, but spending some time deciding on the outcome you’re looking for will pay dividends. Go back to the ideas you wrote down in the last section and start planning them. Pick one of the ideas and try it on for size. Is it something you can say without any effort? Do the words flow? Then do that one first.
Planning each video is as simple as writing a few dot points that you want to say, and having a video title that describes what it’s all about.
Use Your Voice
Getting used to the sound of your own voice is critical to video confidence. No-one likes how they sound. I promise. BBC Future shared a video that explains it a little more, but essentially we hear it differently as we speak compared to hearing it back. And the cringe is real.
But it’s your best tool and it’s free. You get used to it – we’ve been listening to you for ages and haven’t run screaming for the hills or put noise cancelling headphones on, so don’t sweat it.
Saying your video intro and key points out loud is super important for sounding conversational, and to the confidence in your delivery. You don’t need a teleprompter. This is your message, your business. And you can tell when someone is relying on reading the notes on a screen just off camera. If you’re not media trained I wouldn’t recommend it.
So, back to your voice. If you don’t know what to say, start with your voice recorder on your phone. This little tool is easy to use and free. Say your introduction – now play it back – did it sound authentic, which words if any did you stumble over? Are there important words you want to include and you forgot to say them?
Write down what you want to say, or just start speaking, whichever floats your boat, then do it again, and again, and again if you have to until you feel 80% okay with it, then move on.
Prepare Your Environment
Don’t wing it. Walking the dog and going live when you’re juggling a coffee and the dog lead is not the prime time to go live or record a video. Set up some space in your office. A chair, a neutral coloured wall, a pot plant, maybe a shelf with some branded colours on it. Stuff you already have! This way you don’t have to think about it every time.
Shed some light on your lovely face, make sure you know where to look at your smartphone so you’re looking at the lens of the camera, and away you go. Bonus points to having the phone at eye level so it feels even more like we’re having a conversation.
You’ll look better on camera, and you’ll feel great about the content you create.
Don’t stress over the details. Just choose and outfit you feel good in (remember most of the time we only see chest up), whack on a bit of lippy and away you go. If you like spending time getting ready with hair and makeup, then do it. If you don’t, then don’t. Be yourself.
Breath through any nerves, and start speaking. Just starting will help your confidence. I promise. A standard introduction helps enormously for this. Need more confidence tips for presenting? Read more about it here
Over To You
Now it’s you turn to put these tips into practice. You can do it. Be your own MacGyver and use what you have at your disposal to build that video confidence you need to grow your business. As they say in the classics, rip it off like a bandaid. Before you know it, you’ll feel really great about your videos. Everyone gets better, I don’t know anyone who gets worse!
If you’d like some more support, please download my free video training and tutorial that takes you through fives steps to set up for successfully implementing video marketing in your business to grow your people, profile and profit. You can grab it here.
You don’t have to be a loud mouth like me for your business to be more visible
There are heaps of ways to be visible without pressing go live on your phone and clenching your bum cheeks hoping you don’t stuff it up.
Here’s my visibility for introverts list (more…)