We love a planner – online, hardcopy, on the wall. Wherever really. And we spend ages with our coloured highlighters and our erasable pens…so WHY CAN’T WE STICK TO IT??? How can we create a social media plan we can stick to?
I have seen so many posts lately about consistency. That I have to be consistent on social media. That consistency will make all the difference to my social media profile. Well I think it’s a fallacy myself, as life happens. So how can we create a plan that at least gives us an outside chance of getting ‘it’ right 80% of the time?
Here’s my method for setting up a strategy and content plan for social media that you can stick to.
Set your outcomes/intentions.
What do you actually want to achieve in the time frame you are giving yourself? What does the end game look like? More leads each week? Higher engagement in your Facebook group? Sales of your book?
Whatever it is, make sure it’s clear to you so you know what you’re planning FOR.
It’s fun writing social media content and creating videos (YES it is!), but is it actually growing your business? This way you are being strategic with your end game in mind rather than just creating posts for the sake of it. You’re much more likely to stick to it if you’re seeing results!
Have little kids and work from home? Is it really likely you will get a blog a week out with a video to match and the social media scheduled for multiple platforms??
Be kind to yourself and be realistic.
Set yourself up to win, not feel like you’re losing the social media game. Set small goals for what you can achieve, see how you go, then maybe set some bigger ones as you get better at all this. If you’ve been in this game for ages, you’ll know what I’m talking about.
Run your own race
If you’re not sure what that should be ask around for a great business coach, but do your absolute best not to rubber neck at what everyone else is doing, as that’s time you could be spending on your own stuff and helping clients who need you.
Don’t compare, don’t copy, don’t worry. Do YOUR thing.
Include your core social platforms
The rest can come later
Go back to that strategy, the outcome you wanted to achieve – which platforms are you going to focus on? They require different engagement, posting at different times of day, different video lengths and descriptions. Don’t try and do it all – it will blow your tiny mind
Pick content you’ve already created
What? No new content?? Here’s why this works and will save you loads of time and less hair puling.
If you’ve already created blogs, use them again, REFUEL them and get as much juice out of those suckers as you can. Tweets, quotes, facts, questions, videos and live broadcasts all come from your blogs, so make the most of them and save yourself time and energy
Over To You
If you want to grow that incredible business of yours, you really need to be using video to market it. Whether that’s in social media posts, blogs, emails, client messages or more. Don’t stress if you’re not sure where to start. Go ahead and download my free video marketing kickstarter training – How To Create Videos For Your Business. Its a 15 minute commitment that will make a huge difference xx
You’ve started a business, you think it’s pretty awesome. You feel as excited as a teenager whose boyfriend has a car. But when someone says ‘what do you do?’ you seem stuck for words. Or you ramble and sound either apologetic or simply the same as everyone else.
How can you easily answer the question ‘What do YOU do?
Without the clarity to give the answer to that question, and owning those words, your video content will not hit the mark.
This clarity also has a huge benefit to your social media generally, your networking, even guest speaking.
Here’s five ways to clarifying what you actually DO when someone asks you that question so your videos are clear and to the point, and you feel bloody amazing.
Speak it out
If you imagine we are having a conversation, and we have around two minutes each, what are you going to tell me? Set and timer and give it a go. It really works. You’ll find you get on a roll, the words start to flow and you’ll find some real gems in there.
I recommend you record this one so you can hear those words back and pick the ones you really feel match your personality, brand, business.
Go back to your about pages
What did you write on your website? How about your social media profiles? You wrote those words for a reason, so go back now and read them outloud. Do they fit? Change them up, or use as is. They might just need a little refuelling to bring them up to scratch.
Tell a story
What if you didn’t say “”I am a wellness coach” or “I am a whatever”?
How about we tell a story?
I’ve been doing this in my workshops as my introduction, so here’s mine as an example:
What do you do Jenny?
It all started with the contract that ended all contracts. A corporate L&D consulting role on a major change project 3.5 years ago. A 25 year career brought to an end. Spending time with more arseholes than I had ever met in one place at a time. A whole colony of arseholes.
The money was awesome of course, loads of cash coming in. But soleless horrible humans on the project, and full time hours, had a huge impact on me and the three teenagers I had to raise alone, and I was struggling. So all round a pretty shitty time. And I thought never again. Ever.
I left that corporate gig and I retreated to my bed. I decided I just wanted to take it easy, do something I found fun and have a break. I took up copywriting, and I was pretty good at it, got a few good gigs and the money was flowing again. BUT, there was that thing in the back of my mind that ‘this is not you, you can do more than this, help more people, live bigger…’
And I realised how desperately I missed being with an awesome bunch of people, delivering programs that made a difference, affected change in them. I’d been grieving the loss of my L&D career, but realized I wanted desperately to own that expertise. Built over almost 25 years, I wanted very much to have it back and share it with others. But not like the old days, this time with people also building their business. Perhaps struggling with confidence to get their mesage out there. Confidence I can share and teach.
I knew what I wanted to do, and it was super powerful and energizing.
So after a 25 year career as an L&D Consultant, creating audience-focused programs, and powerful presentations to develop people, I bring the system and process needed to make video marketing effortless, simple and NOT scary for my clients.
What do you think? Does it explain what I do it a better way than saying “I’m a video marketing strategist”?
Run it by a business buddy
Call a business buddy and ask them to listen to you for 2 minutes – see how they react to your core messages. Do they think you are living that message? Do they feel the way you’d like a prospective client to feel? Change it up if you need to, even send it to them as a document first then give them a call (way more powerful to say it than just write it).
Do a free writing/speaking activity
This is the equivalent of curing writers block. If you honestly can’t decide what to say, just speak into your voice recorder, google docs to record your words in text, or even a video.
Start speaking and keep going until you start getting to the nitty gritty of what it is you do and WHY (have you seen Simon Sinek’s Ted Talk on this? It’s definitely worth a look).
Over to you
If you’re a business owner struggling to get your message out there on video and not sure where to start – grab my free video training (15 minutes) including five steps to create videos for your business. I’d love to see you shine online and grow your business and your bottom line.
December Came and Went In A Flurry
Did you know Christmas cards were first created to save time? (You can read more about it here).
I have seriously clever copywriting friends who compose poems, send witty postcards, and make sure they say thanks to all their clients for the year that was.
I don’t. Time always gets the better of me. Kids and deadlines nearly always take over
I also feel like there is a glut of messages, emails, cards and texts sent in December to say thanks. And Merry Christmas or Happy Hunnikah. A festivus for the rest of us, and so on.
So I came up with some actions I can take in early January to reconnect and say thanks to my clients from 2016, and also business connections that made a difference to me throughout the year.
Re-using your about me blurb
So I know you’ve had a crack at writing your about me blurb, but to have to redo it every time you start up or edit a profile is a pain in the backside, not to mention time consuming, so follow these easy steps and save some time.
- Set up a word document, get your about me blurb on there from wherever your favourite one is (because often we have more than one version across social media profiles). If you are starting from scratch you can follow this simple little template to get your started.
2. Check the word count (highlight it and check word count in tools menu)
3. Make headings for each of the social media platforms you are using
4. Check your optimum profile length for your chosen social media platform (using the infographic)
5. Make multiple copies of your blurb in your word doc under the social media platform headings you created
6. Edit your about me blurb one at a time for each platform then go to each profile and copy and paste it in.
Job done and dusted. Save your document. If you decide to update your about me page on your website be sure to edit it here first so you can update all your other platforms too. It will save you heaps of time and pain in the future.
Writing An About Me Blurb That Attracts
Why do we all hate ‘blowing our own trumpet’? Are we afraid of seeming ‘up ourselves’?
You are a topic you should know the most about, so honestly, if you don’t, who will? Your ‘about me’ spiel or blurb is a chance to sell to your ideal client in a succinct 300 words – so – get stuck into it!
Your about me page is a selling tool
Make your about me page work for you. It’s like speed-dating with your potential clients, so make it count. If you’re not sure how to write your About Me page, let’s get started.
Think about shops you like to go to, why do you shop there, what are the staff like, how do they make you feel. Why do you keep going back?
In retail making the customer feel welcome is key. It’s one of the reasons we wander in and then straight back out of a store after being ignored by someone half our age and less than half as interesting.
You can translate that to your About Me page (and reuse it across other platforms too).
Your opening statement
Start with a bold statement aimed at your ideal client that really gets them engaged. Make it about them more than you.
An example might be:
- “I thought you might be tired of scrolling through LinkedIn profiles to find the right copywriter so I decided to make this video to save you time.”
- Are you looking for someone to make your brand authentic to you and your business? You have come to the right place – I specialise in bespoke branding for entrepreneurs to make sure your truly stand out from the crowd
- I have a superpower – ticking everything off your checklist for your ideal home
- Are you sick and tired of the same old social media posts? Looking for a way to work less and enjoy your business more?
Avoid stuff everyone else is saying
Avoid language that’s too common:
- I’m super passionate about your business
- I have years of experience in…
- I have unique skills
- I empower women to…
All your competitors say it – so stand out from the crowd with different words.
How do you want to sound?
Think about how you want the person to feel and use words that get them there.
Want to sound quirky? Have the reader smiling about you? Use casual words, slang or “buzzwords”, or a play on words that might keep them interested.
Want to sound corporate so your audience feels like you are super professional? Then include more jargon specific to them, IT System names they know and might be looking for help with and so on.
If you want to engage with empathy, then this lends itself more to story telling. You get the drift… Just make sure you are using language that your intended audience will understand.
A simple template might help
Use a template such as this one to get you started:
Hi I’m Jenny and I’m dedicated to making you, the small or home based business owner, sleep better at night by taking away the overwhelm
Reword it as a question, or take out your name, make a statement and include your name in the next paragraph.
Include a bio statement so they know a little more about you that adds to the trust you are building with them such as:
“I have worked with blah for blah years/minutes/millenia and in my experience there is a proven way to solve this blah problem
And then what?
Once you have chosen the first paragraph, you can have a big choice of where to go next:
- A testimonial statement that leads to your next point
- A video – this will keep people on your website longer and encourage them to look around, more likely to click your contact form as they build more trust in you through seeing and hearing you on video.
- A link to your most popular blog posts
- Short fun facts about you, or the industry your audience is in
Before you know it, you’ll have your words down. Save them to a word document so you can cut and paste them into other social media profiles. If you’re unsure how long they should be, use my infographic to save time and effort.
Overall – you are awesome and the clients you are trying to engage will think so too.
Sitting in my local cafe writing some Facebook posts along with all the other home based business owners that are there most days, I decided to add my new business details to my personal Facebook page to let people know I was working as a copywriter, that I can help them write video scripts for their bio videos, or their business Facebook posts, etc etc…except that I typed something along the lines of blah blah spelling error, blah blah, incorrect word, blah blah blah…
Now, I had no idea, as I was pleastantly drinking my coffee and feeling good I had ticked a box, albeit a small one, about myself and my new career…then an old manager of mine sent me a message that said “you have made me laugh til I had tears of laughter – check your spelling you burke, edit and then I will share it for you…” – lovely lovely Kerry.
So I re read it and nearly spat my coffee. Edited the ONE WORD I found, and reposted, feeling again, pretty satisfied. Over the weekend I checked again and found that someone had added a comment to the post identifying ANOTHER ERROR. Okay, so far not good for the copywriting business…but huge lesson learnt for me that day.
First things first when writing Facebook posts for your business
Just don’t okay – don’t post important things on your phone in a dimly lit room and think your chubby fingers on those damn little virtual keyboards are going to do the right thing by you without some work.
Thank your lucky stars
Or bless people who send you personal messages with reference to mistakes and don’t broadcast the error in the comments of said crappy post.
Three simple words for perfect posts
Proofread, proofread, proofread.
If ever there was a time when “writing is 80% rewriting” this is it. Proofreading isn’t just going back over your post or blog, it is reading so your eyes see every single word. As you might know, when we read, our brain is so clever that it assumes for us quite a bit of what we are “reading” so we don’t tire our eyes on words we don’t need to see…it also means reading aloud, and checking for homonyms (their /there/they’re, your/you’re, for/four and so on) is super important.
Once you have checked it with these easy steps – post away, but I can’t gurantee you wont still end up with a spelling slip up or an incorrent word – we are human after awl…