Run Your Own Race

Run Your Own Race

It’s  hard when you are starting a business, or even growing an established one, not to check out what everyone else is doing. Read on if you’d like to know how to avoid making yourself crazy and ruining your self-esteem when you’re trying to grow your business online.

Looking at other people’s posts, content and offerings will make you feel worse, not better – run your own race!

Rubber Necking

We can’t help seeing it – the shiny new website promoted on Facebook, the newest optin looking spectacular in a post in our favourite group, the latest professional shots that are so on-trend.

It can really do your head in. You open instagram and scroll through the feed, you see amazing posts from some of your competitors and even business besties. Instead of feeling insta-inspired you feel a little bit (or a lot), insta-crap.

So how can we avoid this mistake? You can’t NOT be on social media if you are trying to grow your profile so people know how awesome you are. And seriously the more time you spend looking at other peoples’ stuff the less you are spending on your own business!

So here’s a few ideas to regain your focus and run your own race:

Go back to your WHY.

Remember why you are doing all this – was it to agonise over other people’s posts and videos? I think not. Refocus on your overall why. Why you went into business, you did it for a reason, for balance, for lifestyle, to work 80 hours a week! Lol.

Focusing on others is NOT going to grow your business and get you closer to the goal you wanted to achieve. Click To Tweet

Revisit your business plan

Remember that lovely new business you started? You know the one! That made you all tingly and excited like a new high school boyfriend? If you wrote out a business plan, what did you add as your mission? What was it you wanted to do in the world? Go back and read it, you may have done it ages ago but I bet it’s still says what will drive you forward and motivate you today!

Have a break

Do you need a self-imposed social media ban? Even for one day?

Try it – get outside, stand in the sand at the beach, go to the park, don’t check socials for the day.

Set a timer

Because we need to be on social media for our own businesses, it’s important you set boundaries. Set a timer for 30 minutes in the morning. Don’t scroll. Get in and post what you need to, engage in the groups you want to be part of including your own if you have one, and then get OUT!

Manage your notifications

Go through your notifications for each platform you are on and only check the ones that you have been tagged in, or that relate to a comment on something you have posted. It’s super important that you give yourself permission to do this, or you fall down a rabbit hole of other people’s posts that have really got nothing to do with what you’re trying to achieve. 

Listen to your body

If something is making you feel anxious or causing some stress, turn it off. Turn off notifications, remove, pause, block or delete at will.

Don’t allow things in your newsfeeds that don’t make you feel amazing, uplifted, loved, supported and motivated! Click To Tweet

Run Your Own Race

If you want to grow that incredible business of yours, you really need to be using video to market it. In a way that achieves your business goals. Whether that’s in social media posts, blogs, emails, client messages or more.

Don’t stress if you’re not sure where to start. Go ahead and book in a 15 minute kick start call with me to give you some clarity about where to start with video. I’d love to help.

Jenny De Lacy Signature xx

Help! I Didn’t Send Christmas Cards. What Now?

Help! I Didn’t Send Christmas Cards. What Now?

December Came and Went In A Flurry

Did you know Christmas cards were first created to save time? (You can read more about it here).

I am hopeless when it comes to sending cards to clients at the end of the year. Click To Tweet

I have seriously clever copywriting friends who compose poems, send witty postcards, and make sure they say thanks to all their clients for the year that was.

 I don’t. Time always gets the better of me. Kids and deadlines nearly always take over

I also feel like there is a glut of messages, emails, cards and texts sent in December to say thanks. And Merry Christmas or Happy Hunnikah. A festivus for the rest of us, and so on.

So I came up with some actions I can take in early January to reconnect and say thanks to my clients from 2016, and also business connections that made a difference to me throughout the year.