With the volume of video available to watch online and the competitive nature of our online businesses, we need to get video to platform fast and effectively. But how do we do that?
If you spend time creating your own videos, you’ll know they take some commitment. It’s not the same as writing a blog or social media post. So you want to get it right the first time. Here’s my tried and tested method for creating video FAST.
Have A Plan
Without a strategy, and a content plan, you can’t really create high impact videos fast.
Start with your strategy. What’s the outcome you need from your video marketing? Are you nurturing existing clients, raising your profile, adding value on LinkedIn to increase the number of connections?
This helps you know what you are going to create and means you are not going to waste time, money and energy creating content that doesn’t hit the mark. The last thing we want is to have to re-record or delete and start again.
You need a content plan that is solid and ready to go. One you have filled with what your clients need from you. Not sure what that is? Ask them! Your plan should include how you’re going to answer their questions and fix and solve their problems through your videos.
Video Recording Set Up
Decide where you are going to record most of your content. So you don’t have to rethink where to stand, where to look, where you’re going to put your tripod, what light you need, whether you need to use a microphone, what background is behind you, etc.
All of those things you can have in place regularly so when you’re ready to record, you don’t have to create that space every single time. It will save you loads of time to have it setup all the time or at least, know how and where to set it up when you’re ready to go.
Know what you’re going to say
The first time you say your video content shouldn’t be when you press record or go live.
Spend some time creating key points that you can rehearse, practice and get ready to create those videos. If you don’t do this, that’s the stuff that makes you have to edit, and you don’t want to, believe me. The less editing the better.
After you’ve practiced what you’re going to say, you’ve heard your voice, you know what to say, and away you go.
Press record. Record your video and do yourself a huge favour by splitting your introduction, the body of your content and your call to action into three very clear pieces of video footage. Whether that means you just pause between each one and smile and breathe for a second or two, or whether you stop the camera and start recording again is completely up to you and depends on your skills in editing.
Creating video content fast happens when you are totally in the moment, and you know exactly what you’re going to say and what your clients need from you.
There’s a lot of power in talking about the topics that you feel intimately knowledgeable about, the stuff that when people ask you, you could talk about it for hours and hours without having to look at any notes whatsoever.
Stick to the topics that make you feel empowered and strong and like the expert you are, and your videos will be faster and faster to create.
Keep Your Videos Short
Statistics say that videos under 2 mins retain more audience, plus on Instagram and twitter they need to be under 1 minute anway. So keep your message clear, your videos short, and you’ll have a library in no time.
As for Facebook live – you need to give Facebook time to notify people that you are live, plus give your audience a chance to notice the notification and click to your post. 10 minutes gives you enough time to cover your topic and have some eyeballs watching.
Be somewhere with fast internet
When you’re done with your video creation, it’s time to upload it to your computer for a spot of editing. You need fast wifi or good internet connection. A two minute video can take a matter of seconds, versus 20-30 minutes with slow connection – ain’t no-one got time for that!
Same goes to uploading to youtube if you’re going to get captions files created – but more about that in another blog.
Get them uploaded as fast as you can with mobile data or strong wifi connection.
Editing Like a Pro – or Not
Some people are put off using video to market their business because they don’t know how to edit them, and don’t want to learn!
I taught myself to edit over the last two years, but there are times when you’re best to find a professional editor!
If you’re going to diy your videos and editing, I recommend you watch this short video, where I share how I follow a simple template each time, so I don’t have to rethink it. And it’s fast and simple to do each time.
I don’t bother with a fancy logo animation, as that’s five seconds longer you need people to watch before you get to the content…BUT, it you have your heart set on it, this is something you can also outsource. (If you’re not sure how, shoot me a message or comment and I can put you in touch with some editors).
So there you have it. Now it’s over to you.
Over to you
Get started on a video marketing content plan and strategy so you don’t waste time creating content that hasn’t earned it’s place. If you’re not sure about the mechanics of setting up for video or going live, or how to structure your message, this free video tutorial will start you on the right path. It has a workbook to make sure you include the information you need, your ideas and plan out your videos. Go ahead and grab it today, it’s only 15 minutes of your time