The Five Biggest Video Fears
With 63000 searches on Google a SECOND, it’s not how good you are at what you do, it’s whether or not people can find you. Video is THE best way to increase your reach, your authority, and let people get to know, like and most importantly TRUST you.
We are hardwired to react to other human faces, we have emotional reactions before our logical brain catches up – and face to camera video is a powerful tool to share your important unique business message, today.
Let me ask you something – what’s stopping YOU? Is it one or more or ALL of the the five?
The Perfectionist Beast
Imposter Syndrome – I’m Not Good Enough
Oh god, do I really look and sound like that?
I don’t have time/it’s too hard/too expensive
Here’s what to do next
Reframe the Fear. The chances of being criticised for your video efforts is LOW.
Fear of Technology
Get started NOW, get fancy later.
You will most definitely get better – I have never seen anyone get worse.
Imposter Syndrome – comparisonitis
Be AWARE of those around you, but don’t COMPARE.
Comparison is the thief of joy ~ T Roosevelt
One very practical way out of this is to identify exactly what sets you apart from everyone else. You might know it as a USP – this is a great exercise to do with your clients or close business friends – what do THEY think you do and what makes you unique?
Do I ‘really’ look and sound like that??
Pick a place and set it up so you LOVE it. I have tried a few difference places of the years, it’s great to choose a spot and stick to it for a while. Helps you make less decisions each time. Sit or stand, indoors or outside for example.
Natural light is free and looks great too (not direct sunlight though) Don’t be a whistle blower on a current affair – let us see your lovely face. It makes you look better too with less shadows on your face
Wear something you love, less patterns are better, and just be happy. That top everyone comments on? Wear that. Makeup if you like – I find it helps me feel ‘put together’ as my late mum would have said. Ready to show up.