Did You Know?
Did you know that nerves and excitement have the same symptoms? Rather than trying to make yourself calm down, try to shift your thinking to “I am excited!” To get you in the zone for feeling confident on video, read on for my three key confidence tips for video awesomeness.
Sometimes people shy away from video marketing because they feel too nervous to DO it – worrying about how they look and sound, panicing about the tech, not wanting to sound silly and get their words wrong.
And then there’s the fear – that noone will watch, that people WILL watch, that there might be unwelcome comments from morons with a keyboard.
So how can I move your from FEAR to FABULOUS? Follow these three strategies and let’s get you sharing your awesome business message on video to grow your people, profile and profit!
Passion, Purpose, Practice!
Start with how you feel about your business and the clients you are going to help! Be passionate about that message you need to share. Put yourself in the shoes of your clients – how are you going to help them. Think about the difference you are going to make to them with the content you create.
Passion about your audience and the message you have to share takes you out of your own head, and helps you connect with the people you are going to impact with your awesomeness. And it can make you feel excited instead of nervous!
Even if you don’t think you are awesome – you’re probably taking for granted the difference you actually make to people. So get passionate.
Don’t go live or press record without a clear idea about what you are going to SAY . What is the purpose of it? To answer a question, solve a problem, share a specific story?
Be specific – what is your introduction (not sure how to nail it? Check out this blog for some ideas)? What is your call to action at the end of your video so people know what you want them to do? Subscribe? Like the page? Comment on the video?
Write it on a post it note, or record it on a doc online, and GO.
I can’t tell you how many times I have said this – get used to the sound of your own voice! It makes a huge difference to your confidence, clarifies your message, and contains your videos into shorter snippets that are easier to edit and share. PS Don’t worry about editing – outsource it or check my simple tips out here.
Practice in the car, when you’re in the shower, when you’re in the supermarket checkout. Okay maybe not there, but you get the drift. Do it. It really works and can make you feel less anxious and more excited about your video.
Then practice with your phone – find the camera, press video and then the red button to record. See how you go – if you don’t know how check out my tips here.
Delete it and try again. Just practicing with your phone will make you feel less fearful of the tech, and you’ll start to see the difference in light, sound, sitting or standing, indoors or outside. This helps you choose your SPOT.
Over to you
If it’s time for your to focus on achieving your business vision with video marketing – grab a calendar slot here so we can chat about what video can do for your business
With the volume of video available to watch online and the competitive nature of our online businesses, we need to get video to platform fast and effectively. But how do we do that?
If you spend time creating your own videos, you’ll know they take some commitment. It’s not the same as writing a blog or social media post. So you want to get it right the first time. Here’s my tried and tested method for creating video FAST.
Have A Plan
Without a strategy, and a content plan, you can’t really create high impact videos fast.
Start with your strategy. What’s the outcome you need from your video marketing? Are you nurturing existing clients, raising your profile, adding value on LinkedIn to increase the number of connections?
This helps you know what you are going to create and means you are not going to waste time, money and energy creating content that doesn’t hit the mark. The last thing we want is to have to re-record or delete and start again.
You need a content plan that is solid and ready to go. One you have filled with what your clients need from you. Not sure what that is? Ask them! Your plan should include how you’re going to answer their questions and fix and solve their problems through your videos.
Video Recording Set Up
Decide where you are going to record most of your content. So you don’t have to rethink where to stand, where to look, where you’re going to put your tripod, what light you need, whether you need to use a microphone, what background is behind you, etc.
All of those things you can have in place regularly so when you’re ready to record, you don’t have to create that space every single time. It will save you loads of time to have it setup all the time or at least, know how and where to set it up when you’re ready to go.
Know what you’re going to say
The first time you say your video content shouldn’t be when you press record or go live.
Spend some time creating key points that you can rehearse, practice and get ready to create those videos. If you don’t do this, that’s the stuff that makes you have to edit, and you don’t want to, believe me. The less editing the better.
After you’ve practiced what you’re going to say, you’ve heard your voice, you know what to say, and away you go.
Press record. Record your video and do yourself a huge favour by splitting your introduction, the body of your content and your call to action into three very clear pieces of video footage. Whether that means you just pause between each one and smile and breathe for a second or two, or whether you stop the camera and start recording again is completely up to you and depends on your skills in editing.
Creating video content fast happens when you are totally in the moment, and you know exactly what you’re going to say and what your clients need from you.
There’s a lot of power in talking about the topics that you feel intimately knowledgeable about, the stuff that when people ask you, you could talk about it for hours and hours without having to look at any notes whatsoever.
Stick to the topics that make you feel empowered and strong and like the expert you are, and your videos will be faster and faster to create.
Keep Your Videos Short
Statistics say that videos under 2 mins retain more audience, plus on Instagram and twitter they need to be under 1 minute anway. So keep your message clear, your videos short, and you’ll have a library in no time.
As for Facebook live – you need to give Facebook time to notify people that you are live, plus give your audience a chance to notice the notification and click to your post. 10 minutes gives you enough time to cover your topic and have some eyeballs watching.
Be somewhere with fast internet
When you’re done with your video creation, it’s time to upload it to your computer for a spot of editing. You need fast wifi or good internet connection. A two minute video can take a matter of seconds, versus 20-30 minutes with slow connection – ain’t no-one got time for that!
Same goes to uploading to youtube if you’re going to get captions files created – but more about that in another blog.
Get them uploaded as fast as you can with mobile data or strong wifi connection.
Editing Like a Pro – or Not
Some people are put off using video to market their business because they don’t know how to edit them, and don’t want to learn!
I taught myself to edit over the last two years, but there are times when you’re best to find a professional editor!
If you’re going to diy your videos and editing, I recommend you watch this short video, where I share how I follow a simple template each time, so I don’t have to rethink it. And it’s fast and simple to do each time.
I don’t bother with a fancy logo animation, as that’s five seconds longer you need people to watch before you get to the content…BUT, it you have your heart set on it, this is something you can also outsource. (If you’re not sure how, shoot me a message or comment and I can put you in touch with some editors).
So there you have it. Now it’s over to you.
Over to you
Get started on a video marketing content plan and strategy so you don’t waste time creating content that hasn’t earned it’s place. If you’re not sure about the mechanics of setting up for video or going live, or how to structure your message, this free video tutorial will start you on the right path. It has a workbook to make sure you include the information you need, your ideas and plan out your videos. Go ahead and grab it today, it’s only 15 minutes of your time
You’ve started a business, you think it’s pretty awesome. You feel as excited as a teenager whose boyfriend has a car. But when someone says ‘what do you do?’ you seem stuck for words. Or you ramble and sound either apologetic or simply the same as everyone else.
How can you easily answer the question ‘What do YOU do?
Without the clarity to give the answer to that question, and owning those words, your video content will not hit the mark.
This clarity also has a huge benefit to your social media generally, your networking, even guest speaking.
Here’s five ways to clarifying what you actually DO when someone asks you that question so your videos are clear and to the point, and you feel bloody amazing.
Speak it out
If you imagine we are having a conversation, and we have around two minutes each, what are you going to tell me? Set and timer and give it a go. It really works. You’ll find you get on a roll, the words start to flow and you’ll find some real gems in there.
I recommend you record this one so you can hear those words back and pick the ones you really feel match your personality, brand, business.
Go back to your about pages
What did you write on your website? How about your social media profiles? You wrote those words for a reason, so go back now and read them outloud. Do they fit? Change them up, or use as is. They might just need a little refuelling to bring them up to scratch.
Tell a story
What if you didn’t say “”I am a wellness coach” or “I am a whatever”?
How about we tell a story?
I’ve been doing this in my workshops as my introduction, so here’s mine as an example:
What do you do Jenny?
It all started with the contract that ended all contracts. A corporate L&D consulting role on a major change project 3.5 years ago. A 25 year career brought to an end. Spending time with more arseholes than I had ever met in one place at a time. A whole colony of arseholes.
The money was awesome of course, loads of cash coming in. But soleless horrible humans on the project, and full time hours, had a huge impact on me and the three teenagers I had to raise alone, and I was struggling. So all round a pretty shitty time. And I thought never again. Ever.
I left that corporate gig and I retreated to my bed. I decided I just wanted to take it easy, do something I found fun and have a break. I took up copywriting, and I was pretty good at it, got a few good gigs and the money was flowing again. BUT, there was that thing in the back of my mind that ‘this is not you, you can do more than this, help more people, live bigger…’
And I realised how desperately I missed being with an awesome bunch of people, delivering programs that made a difference, affected change in them. I’d been grieving the loss of my L&D career, but realized I wanted desperately to own that expertise. Built over almost 25 years, I wanted very much to have it back and share it with others. But not like the old days, this time with people also building their business. Perhaps struggling with confidence to get their mesage out there. Confidence I can share and teach.
I knew what I wanted to do, and it was super powerful and energizing.
So after a 25 year career as an L&D Consultant, creating audience-focused programs, and powerful presentations to develop people, I bring the system and process needed to make video marketing effortless, simple and NOT scary for my clients.
What do you think? Does it explain what I do it a better way than saying “I’m a video marketing strategist”?
Run it by a business buddy
Call a business buddy and ask them to listen to you for 2 minutes – see how they react to your core messages. Do they think you are living that message? Do they feel the way you’d like a prospective client to feel? Change it up if you need to, even send it to them as a document first then give them a call (way more powerful to say it than just write it).
Do a free writing/speaking activity
This is the equivalent of curing writers block. If you honestly can’t decide what to say, just speak into your voice recorder, google docs to record your words in text, or even a video.
Start speaking and keep going until you start getting to the nitty gritty of what it is you do and WHY (have you seen Simon Sinek’s Ted Talk on this? It’s definitely worth a look).
Over to you
If you’re a business owner struggling to get your message out there on video and not sure where to start – grab my free video training (15 minutes) including five steps to create videos for your business. I’d love to see you shine online and grow your business and your bottom line.
Are you ready to be a video superstar? Or would you still rather poke yourself in the eye with a stick? Being the MacGyver of video confidence means you use what’s at your disposal to solve a problem. You get inventive to get yourself out of your current situation (for him usually one of life and death, thank goodness we’re only talking about videos), and into one where you are front and centre representing your awesome brand.
Here are my top tips for conquering those nerves and feeling fabulous about how you look and sound on camera, so you can enjoy superstar video confidence.
I regularly ask in business groups ‘what’s stopping you?’ What pops into your head that split second before you decide that, no, today is not the day for videos? I can’t go live today because… I have asked this question of thousands of female entrepreneurs, and the responses are always pretty similar. We can’t stand the way we look and sound on video, we don’t know how to do it well, and we are not sure what we would say anyway. It might be one or more of these factors that’s stopping you.
Because no-one deserve sweaty palms, and we all deserve to feel fantastic and grow our people, profile and profit!
The Audience Is Key
I’ll let you in on a secret – no amount of fancy tech or gadgets will make up for poor messaging in your videos. Once you’ve nailed your message, both for your business and individual videos, the rest is easy to learn. Loads of people have jumped on the video band wagon without a thought to what they really want and need to say, and who they are saying it to. You on the other hand are going to focus on what’s right in front of you.
If you don’t know who you are talking to how will you know what to say?
The benefit to being audience focused don’t stop there. Focusing your energy and vibes outwardly to your audience is a great way to cure nerves as well. You can’t be thinking about yourself when you are truly audience focused.
So give some thought to who you want to serve? What do they need from you? What are their common questions and concerns? This will set you up with a little content plan
Plan Your Video Content
You aren’t an actor learning lines, you’re an expert in your field and your video content will show it. But what are you actually going to SAY? What would a kickass female MacGyver do? OWN your expertise! Stop hiding what you are truly good at under your handbags. Rely on it, use it, share it. It will bring you more confidence than you know.
I know it can be scary, but spending some time deciding on the outcome you’re looking for will pay dividends. Go back to the ideas you wrote down in the last section and start planning them. Pick one of the ideas and try it on for size. Is it something you can say without any effort? Do the words flow? Then do that one first.
Planning each video is as simple as writing a few dot points that you want to say, and having a video title that describes what it’s all about.
Use Your Voice
Getting used to the sound of your own voice is critical to video confidence. No-one likes how they sound. I promise. BBC Future shared a video that explains it a little more, but essentially we hear it differently as we speak compared to hearing it back. And the cringe is real.
But it’s your best tool and it’s free. You get used to it – we’ve been listening to you for ages and haven’t run screaming for the hills or put noise cancelling headphones on, so don’t sweat it.
Saying your video intro and key points out loud is super important for sounding conversational, and to the confidence in your delivery. You don’t need a teleprompter. This is your message, your business. And you can tell when someone is relying on reading the notes on a screen just off camera. If you’re not media trained I wouldn’t recommend it.
So, back to your voice. If you don’t know what to say, start with your voice recorder on your phone. This little tool is easy to use and free. Say your introduction – now play it back – did it sound authentic, which words if any did you stumble over? Are there important words you want to include and you forgot to say them?
Write down what you want to say, or just start speaking, whichever floats your boat, then do it again, and again, and again if you have to until you feel 80% okay with it, then move on.
Prepare Your Environment
Don’t wing it. Walking the dog and going live when you’re juggling a coffee and the dog lead is not the prime time to go live or record a video. Set up some space in your office. A chair, a neutral coloured wall, a pot plant, maybe a shelf with some branded colours on it. Stuff you already have! This way you don’t have to think about it every time.
Shed some light on your lovely face, make sure you know where to look at your smartphone so you’re looking at the lens of the camera, and away you go. Bonus points to having the phone at eye level so it feels even more like we’re having a conversation.
You’ll look better on camera, and you’ll feel great about the content you create.
Don’t stress over the details. Just choose and outfit you feel good in (remember most of the time we only see chest up), whack on a bit of lippy and away you go. If you like spending time getting ready with hair and makeup, then do it. If you don’t, then don’t. Be yourself.
Breath through any nerves, and start speaking. Just starting will help your confidence. I promise. A standard introduction helps enormously for this. Need more confidence tips for presenting? Read more about it here
Over To You
Now it’s you turn to put these tips into practice. You can do it. Be your own MacGyver and use what you have at your disposal to build that video confidence you need to grow your business. As they say in the classics, rip it off like a bandaid. Before you know it, you’ll feel really great about your videos. Everyone gets better, I don’t know anyone who gets worse!
If you’d like some more support, please download my free video training and tutorial that takes you through fives steps to set up for successfully implementing video marketing in your business to grow your people, profile and profit. You can grab it here.
High Quality Videos On A Budget
It’s important to create videos on a budget so you don’t have to take out a second mortgage. You can make the most of the benefits of including video in your business marketing, and save your money for other cool stuff.
Every year for the last three years has apparently been the ‘year of video’. And there’s a reason for that>>>
Hubspot report that 45% of people watch more than an hour of Facebook or YouTube videos a week, and Twitter reports that 82% of Twitter users watch video content. Video is reaching more and more people, with YouTube growing 100% year on year, and 8 out of 10 18-49 year olds watching content on youtube (Google)*
Whichever way you look at it, video marketing is a must for your business.
And it doesn’t have to cost the earth or your hairline – you can set up for FREE, or if you want a little more, for under $300. Use your smart phone to record high quality videos that you could be sharing with your online audience, in email marketing, on your website homepage and more – today.
In this article – I will show you how to set up with a free or low cost option to get your started creating great quality videos to showcase your personality and business message fast and faff-free.
Free Option: Your Smart Phone.
The camera in your phone is better than your webcam. With the amount of moula manufacturers such as Apple and Samsung are throwing at smart phone technology, you can understand why.
Don’t go and buy camcorder or a fancy DSLR right off the bat. You can create great quality videos with your smart phone.
Just use what you have and you can create great quality videos.
Free Option: Prop your phone on a stack of books or similar. Make sure it’s eye level so you are speaking directly to your audience. Check it’s stable and won’t fall off part way through your recording.
Low Cost Option: Grab a selfie stick/tripod combination that works well for sitting-at-desk style videos. They are under $60. Just search “selfie tripod” and you’ll get lots of options to choose from.
A tripod is really a must for professional looking videos. You can find one at your local camera store, or online.
The main thing is to make sure you have the adaptor for your phone to attach to the top and you’re ready to go for under $150AUD.
Free Option: Natural Light or a desk lamp you already have.
Light makes a huge difference to how you look on camera. With 80% of people watching videos without sound, it makes the light even more important. You can go from anonymous interviewee on a current affair to video star with just the flick of a switch.
Better yet, save your dollars and see if you have a good source of natural light in your office space where you can stand or sit with the light facing you, and you’re good to go.
If you do choose to buy lights, check eBay and you can find studio light kits starting around the $70AUD mark. You can spend more, but I always suggest trying with the natural light first, then if you decide this video lark is ongoing, invest in some lights. That way you can record from anywhere in your work space and still have light on your lovely face.
Free Option: The headphones that come with your smartphone
Sound can be a game changer and a deal breaker on video. Statistics say that sound is even more important than light if you want people to watch your video creations.
Do a sound test on you phone without a mic and see if you can hear any background noise, office chatter, air-conditioning and so on. If
you think you’re too hard to hear – invest in a microphone.
Shown in the collage: Headphones, A lapel mic from RODE ($60-$80AUD), a RODE Videomic Me. little directional microphone that is great if you are speaking with someone else, as it cuts out hea[s of background noise, ($80AUD). And a Blue Yeti podcast style mic (starting around $150AUD).
I find most of the time you won’t need a mic. But times you might include:
- Speaking to someone else on camera
- Speaking when there is noise around you (lapel mic is good for that one)
- Moving around speaking at a conference or similar
- A podcast
- Creating videos for courses
Let’s Get Visible!
Now you have the equipment – set up in a spot with good light, and nothing too distracting in the background. Especially if you have a whiteboard covered in commercially sensitive information, or a messy bookshelf. People will spend their time trying to read it or check out your reading preferences instead of listening to your message.
It’s a good idea to find somewhere in your workspace that you can set up regularly to record. That way you don’t have to think about it each time, and it’s ready to go when you are. Think corner of boardroom next to the pot plant or nice picture on the wall. Or standing in your workspace with a simple shelf near you with branded coloured vase and flowers.
None of this will break the bank. If you work from home, most of the time you already have things that suit your brand because it’s a colour you like.
Stores such as Typo and K-Mart have tons of great decorator bits and pieces in a range of colours that suit most brands.
Now that you’re ready to go – what are you going to say? The starting point for a video marketing strategy that works is working out what your clients need. Here’s some ideas to get you started:
- Use you Frequently Asked Questions on your website as inspiration for a few short videos
- Do an industry round up each Friday and send it out via social media
- Interview some of the team so clients get to know who’s behind the scenes
- Is there an industry trend or current concern you could answer on video?
- Use regular videos to send out to team members as a way to stay in touch
- If you send out a newsletter to your email list, add a video instead for some of the content
Professional vs DIY
Access to video technology has meant that anyone with a smart phone and a message can create and share videos.
There might be times when you would like something a bit sexier though, and that’s where professional video producers come in.
Times when you need to call in the professionals include:
- Waking and talking
- shooting video outside in multiple locations
- you want a video with multiple elements such as various locations, music, professional voice over etc
- you’re creating your website ‘evergreen’ video that showcases your business, team, location etc
- you watch this awesome video about dollar shave club and want something just like it
Find a professional who understands or specialises in your industry, and have your message ready to go. They are the video specialists not presentation coaches.
Over to you
If you’d like to set up a video marketing strategy for your business but you’re not sure how, think about your clients, your budget, and the channels you already use for your business marketing. Video is just another element to your overall strategy, and should complement what you already do.
Not sure where to start? I run regular small business workshops in Melbourne and online – check the calendar for a date that suits you, or get in touch with me here for 1:1 support
Sleep Deprivation is Torture
When my middle son was a baby I genuinely tried to work out how I could wrangle things so I could be looked after. In a hospital, without my children or unhelpful husband. Not my proudest moment. Actually one of my darkest.
I remember standing on the back deck on the phone to some sleep school or other, and hearing that there was a six week wait. Sorry, wha?? Six weeks? Are you joking, you can’t honestly think I can survive another six weeks like this.
I swore. A lot. And she got tetchy with me.