High Quality Videos On A Budget
It’s important to create videos on a budget so you don’t have to take out a second mortgage. You can make the most of the benefits of including video in your business marketing, and save your money for other cool stuff.
Every year for the last three years has apparently been the ‘year of video’. And there’s a reason for that>>>
Hubspot report that 45% of people watch more than an hour of Facebook or YouTube videos a week, and Twitter reports that 82% of Twitter users watch video content. Video is reaching more and more people, with YouTube growing 100% year on year, and 8 out of 10 18-49 year olds watching content on youtube (Google)*
Whichever way you look at it, video marketing is a must for your business.
And it doesn’t have to cost the earth or your hairline – you can set up for FREE, or if you want a little more, for under $300. Use your smart phone to record high quality videos that you could be sharing with your online audience, in email marketing, on your website homepage and more – today.
In this article – I will show you how to set up with a free or low cost option to get your started creating great quality videos to showcase your personality and business message fast and faff-free.
Free Option: Your Smart Phone.
The camera in your phone is better than your webcam. With the amount of moula manufacturers such as Apple and Samsung are throwing at smart phone technology, you can understand why.
Don’t go and buy camcorder or a fancy DSLR right off the bat. You can create great quality videos with your smart phone.
Just use what you have and you can create great quality videos.
Free Option: Prop your phone on a stack of books or similar. Make sure it’s eye level so you are speaking directly to your audience. Check it’s stable and won’t fall off part way through your recording.
Low Cost Option: Grab a selfie stick/tripod combination that works well for sitting-at-desk style videos. They are under $60. Just search “selfie tripod” and you’ll get lots of options to choose from.
A tripod is really a must for professional looking videos. You can find one at your local camera store, or online.
The main thing is to make sure you have the adaptor for your phone to attach to the top and you’re ready to go for under $150AUD.
Free Option: Natural Light or a desk lamp you already have.
Light makes a huge difference to how you look on camera. With 80% of people watching videos without sound, it makes the light even more important. You can go from anonymous interviewee on a current affair to video star with just the flick of a switch.
Better yet, save your dollars and see if you have a good source of natural light in your office space where you can stand or sit with the light facing you, and you’re good to go.
If you do choose to buy lights, check eBay and you can find studio light kits starting around the $70AUD mark. You can spend more, but I always suggest trying with the natural light first, then if you decide this video lark is ongoing, invest in some lights. That way you can record from anywhere in your work space and still have light on your lovely face.
Free Option: The headphones that come with your smartphone
Sound can be a game changer and a deal breaker on video. Statistics say that sound is even more important than light if you want people to watch your video creations.
Do a sound test on you phone without a mic and see if you can hear any background noise, office chatter, air-conditioning and so on. If
you think you’re too hard to hear – invest in a microphone.
Shown in the collage: Headphones, A lapel mic from RODE ($60-$80AUD), a RODE Videomic Me. little directional microphone that is great if you are speaking with someone else, as it cuts out hea[s of background noise, ($80AUD). And a Blue Yeti podcast style mic (starting around $150AUD).
I find most of the time you won’t need a mic. But times you might include:
- Speaking to someone else on camera
- Speaking when there is noise around you (lapel mic is good for that one)
- Moving around speaking at a conference or similar
- A podcast
- Creating videos for courses
Let’s Get Visible!
Now you have the equipment – set up in a spot with good light, and nothing too distracting in the background. Especially if you have a whiteboard covered in commercially sensitive information, or a messy bookshelf. People will spend their time trying to read it or check out your reading preferences instead of listening to your message.
It’s a good idea to find somewhere in your workspace that you can set up regularly to record. That way you don’t have to think about it each time, and it’s ready to go when you are. Think corner of boardroom next to the pot plant or nice picture on the wall. Or standing in your workspace with a simple shelf near you with branded coloured vase and flowers.
None of this will break the bank. If you work from home, most of the time you already have things that suit your brand because it’s a colour you like.
Stores such as Typo and K-Mart have tons of great decorator bits and pieces in a range of colours that suit most brands.
Now that you’re ready to go – what are you going to say? The starting point for a video marketing strategy that works is working out what your clients need. Here’s some ideas to get you started:
- Use you Frequently Asked Questions on your website as inspiration for a few short videos
- Do an industry round up each Friday and send it out via social media
- Interview some of the team so clients get to know who’s behind the scenes
- Is there an industry trend or current concern you could answer on video?
- Use regular videos to send out to team members as a way to stay in touch
- If you send out a newsletter to your email list, add a video instead for some of the content
Professional vs DIY
Access to video technology has meant that anyone with a smart phone and a message can create and share videos.
There might be times when you would like something a bit sexier though, and that’s where professional video producers come in.
Times when you need to call in the professionals include:
- Waking and talking
- shooting video outside in multiple locations
- you want a video with multiple elements such as various locations, music, professional voice over etc
- you’re creating your website ‘evergreen’ video that showcases your business, team, location etc
- you watch this awesome video about dollar shave club and want something just like it
Find a professional who understands or specialises in your industry, and have your message ready to go. They are the video specialists not presentation coaches.
Over to you
If you’d like to set up a video marketing strategy for your business but you’re not sure how, think about your clients, your budget, and the channels you already use for your business marketing. Video is just another element to your overall strategy, and should complement what you already do.