You don’t have to be a loud mouth like me for your business to be more visible
There are heaps of ways to be visible without pressing go live on your phone and clenching your bum cheeks hoping you don’t stuff it up.
Here’s my visibility for introverts list
Here’s one I created earlier, showing some of the lovely people I have met in real life from my video challenge group. They are Dulce and Margarita from www.facebook.com/official.rubysky, Melinda from www.clickwinningcontent.com.au, Lisa from www.lisawestgate.com, and Erin from Creative Excel Solutions.
Create a little video in a few minutes using still shots, custom colours and fonts, add some music if you like, and voila! A short video without pressing record!
You can share it instantly onto Facebook, Instagram and Twitter.
What a great way to showcase some behind the scenes work, meetings, workshops, recipes and ingredients, gym workouts. The sky really is the limit.
You can pay for more layouts, and you can add your logo too. Check it out here.
Start A Podcast
If you have people you believe will add value to your community, a podcast can add to your visibility as well as raise your profile through the people you interview.
And the bonus is, there’s nerry a camera in site and you can stay in your jarmies if you like.
Do Video Interviews
If it’s looking at the camera or seeing yourself on the screen that’s the issue, consider doing a video interview. Similar to a podcast but a step up because people can see as well as hear you.
Body language and all that stuff makes a difference to how fast we start to like and trust someone.
A great thing about recording an interview on camera or on an internet call such as Zoom or Skype, is that neither of you have to be particularly focused on anyone else because you are speaking to each other.
Great for nervous nellies I find.
Animated Gifs Or Video Collage
A video collage might just be four short video snippets without sound or music that you can share. It looks like a photo collage but there are short videos in each square, (you can add more, or do less).
You can create gifs (a series of still shots in rapid succession so it looks like a short video) or video collage in most smartphone camera apps.
Talk to people over the phone
Jen Faulkner from Wordsymmertry.com.au said that she uses regular feedback calls or free consult time as her version of being more visible.
She isn’t ready for video or Facebook Live as yet. And that’s okay.
Slideshow ads on Facebook
Adding a short 15 second video to a Facebook Ad increases it’s click through rate and ROI. According to Digitalmarketer.com shoppers who view video are 1.8 times as likely to purchase than non-viewers. And Facebook conducted a study with Refinery29 and they found they had an 87% increase in traffic to the landing page and a 56% increase in subscription rate for those people who saw the video first. (See the rest of this article here.)
Over To You
Are you feeling simply too nervous to grow your business’ visiblity this year? Need to work on that fear of criticism?
Come along to my video confidence workshop in Melbourne or online. Here’s the calendar to check the next dates. It will make a huge difference to your confidence.
Any other ideas for people feeling a bit sheepish about putting themselves and their busness out there? Please share in the comments below.
Pick something off the list and give it a go – we’re looking forward to seeing you online.