Video Marketing Coaching Services for Small Business

Why Video?

You want to grow your PEOPLE, PROFIT & PROFIT right? Increasing your brand awareness so you’re not the best kept secret and people KNOW who you are and what you do it critical to any business success. But then what? Videos that engage your ideal clients, and ultimately lead to sales and profit are also super important to have in your library. Video will supercharge your marketing efforts and give you returns on all that time and effort you’ve spent building your business so far.

So let’s make sure you’re creating the RIGHT content that will speak to the people who need you most, who want to buy your products and services. Don’t waste time going ‘off the cuff’ or waiting for ¬†inspiration to strike – I don’t know about you, but I don’t have that time, money, or energy to waste! Coaching packages start at $1500+AUD

My Approach To Video Marketing Coaching

Work with me 1:1 to get you from INVISIBLE to VISIBLE EXPERT with video marketing

All my coaching revolves around these four key ingredients. No amount of hoping and wishing will make this amazing marketing tool work for you without them. In fact you may have seen in your newsfeeds examples where one of the four ingredients was missing? Poor message quality, lack of light, branding awry (in your pjs on your bed when you’re trying to sell high end coaching packages for example…)

I implement my five step system for accountability and seriously brand enhancing videos so we can tick off these four key ingredients:

video marketing strategy with Jenny De Lacy

Strategy

Included in this critical element:

  • Choosing the overall purpose for your video marketing ¬†– what are you trying to achieve? Launching a book? Training a team? Putting together a course, or promoting an event? All these and more are awesome reasons to use video and we work out which is the right one for YOUR business.
  • Clarifying client needs
  • Choosing primary and secondary channels
  • Identifying frequently asked questions
  • Content planning
  • Platform specific strategies based on your purpose and clients’ needs

Self Confidence

This is the gold of my program – you will feel strong in your message, and great about how you look and sound on camera if you follow my system. From your voice, (your most powerful tool), to your words, your engagement and your mindset.

The reason working 1:1 works is we handle any nerves from start to finish, NOT just when the camera is rolling. We do live script editing together during the shoot, but also in the lead up so you are rock solid confident in your message, including your introduction, call to action and all the bits in between.

Message

Knowing what to say is sometimes the thing that stops a lot of awesome businesses using video marketing. Worrying about sounding silly, stumbling over the words, or simply not being sure exactly what to say. This is my jam. I love letting you know what words reflect you and your brand, how to put your scripts together and present like a champion.

  • Branding language/messages – what do you stand for?
  • Individual video scripts/storyboards
  • Mindset around owning the message
  • Standard Introductions and Calls To Action
  • Video ideas for different platforms/purposes that reflect your message
  • Video script templates

Mechanics

Let’s get the equipment you need, work out if you are outsourcing or DIYing your videos, set you up for where and when you are creating content and then tick it off! Mechanics get easier, not harder, and can include:

  • Light & Sound
  • Camera equipment (I still recommend you use what you already have – your smartphone!)
  • Set up – backdrops, positioning
  • File management, editing, captions, YouTube
  • Adding video to multiple platforms
  • Testing and analytics

Five Step System for Uncomplicated Video Marketing

Don’t go another day without video marketing in your business to grow your people, profile and profit! To achieve all four of the key ingredients for videos that convert – we’ll implement my proven five step system.

I’ll teach you my five step system from Plan to Promote so you can grow your business and your bottom line. You’ll see growth in your overall numbers, your engagement, your leads, and more

Let’s implement my system together in your business to get you and your awesome message on video for the people who need you most.